Grand Subaru faced significant challenges with its lead response strategy, utilizing outdated, non-responsive CRM templates that failed to engage potential customers effectively. This case study details the transformative effects of implementing Quotible's dynamic content solutions, highlighting improvements in mobile responsiveness, customer engagement, and overall market competitiveness.

Located in Bensenville, Illinois, Grand Subaru has been the leading Subaru dealership in the state since its inception in 2006. Despite its success, the dealership struggled with a stagnant lead response system provided by VinSolutions CRM. The templates used were not mobile-friendly, lacked distinctive design, and failed to make impactful first impressions on potential customers.

Grand Subaru's initial lead response strategy suffered from several critical shortcomings:

• Lack of Mobile Compatibility: Increasing mobile device usage among consumers meant that the non-responsive design significantly hindered user experience.
• Standardized Design: The generic nature of the templates made it difficult for the dealership to stand out in a competitive market.
• Low Engagement: The templates did not engage potential buyers effectively, often leading to lost opportunities.

In March of 2023, the dealership adopted the Quotible Lead Response system, which revolutionized their approach by incorporating dynamic, engaging content tailored to modern consumers. General Manager Ryan Drouin noted the immediate improvement in customer interactions and the overall experience, stating, "Quotible Lead Response provides better customer experiences through engaging and informative content."

Post-implementation, Grand Subaru observed a notable increase in customer responsiveness and engagement. The dynamic nature of the Quotible content, its mobile responsiveness, and its unique design allowed the dealership to capture and maintain the interest of prospects more effectively than the previous CRM templates.

The transition to Quotible Lead Response marked a significant turning point for Grand Subaru. By adopting solutions that align with the needs and behaviors of contemporary consumers, Grand Subaru enhanced its market position, improved customer interactions, and increased the likelihood of sales conversions.

Ryan Drouin, General Manager at Grand Subaru, emphasized the value of the new system, saying,"You can't close without engagement. Quotible Lead Response produces that engagement," highlighting the crucial role of effective communication in achieving business success.